Description

Today’s education landscape is fraught with new communications challenges, from increased distrust of audiences to an oversaturated media landscape. Crises in education are unavoidable. However, they can be anticipated and mitigated. If you know what to look for, educators and administrators can defend their school’s reputation in the moments that count. In this webinar, Tom Logue, APR, and Katelyn Schroeder will share the fundamentals of crisis communications and reputation management for school leaders. We’ll discuss a wide range of issues that can impact school reputations, and how our polarized media landscape affects your communications with parents, faculty, and staff. 

Learning Objectives: 

• Objective 1: Attendees will take away key concepts of crisis communications and reputation management, with a focus on the variety of issues facing school leaders today. 
• Objective 2: Attendees will learn how today's polarized media landscape creates barriers to effective communication with parents, faculty, and staff. 
• Objective 3: Attendees will depart with a better understanding of reputational risks and best practices for responding to a crisis. 

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